Popularity helps in politics, especially having "friends," "followers" and people who "like" you.
In November's elections, the candidate who more people "liked" on Facebook won in 71 percent of Senate elections. Twitter was even more accurate, with the candidates with more followers winning in 74 percent of elections.
Facebook says it watched 118 races in the Senate and the House, and found 77 winners had more "likes" than their opponents did. Furthermore, candidates with twice as many fans as their opponent won by at least 3.9 percent.
Social media, such as Facebook and Twitter, were often better predictors of election results than how much money a candidate raised and spent, according to Facebook. In 42 of the races Facebook analyzed, the winner had more "likes" but less money.
The two Senate candidates who spent the most of their own money, Republican Linda McMahon of Connecticut and Democrat Jeff Greene of Florida, did not win. Greene did not win the Democratic primary. McMahon spent almost $42 million and Green spent close to $24 million on the primary, according to the FEC.
But as of November 1, McMahon had only 15 more "likes" on Facebook than the winner, Richard Blumenthal, even though she spent more than seven times as much.
In Florida, Jeff Greene had only 644 "likes" on Facebook compared to the Democratic primary winner, Kendrick Meek, with 24,135 "likes." (Meek lost the general election to Republican Marco Rubio.)
Furthermore, according to the FEC, six out of the ten top-spending Senate candidates did not win election. "The consensus is that money makes a difference but it's hard to quantify," said Andrew Gellman, a professor of statistics and political science at Columbia University. "[Campaign finances] are important, but non-linear. The extra $10 million does not help as much as the first million."
Rev Cedric Miller testified that his wife had an affair with the assistant, and that he and the man's wife were often present at their meetings Photo: AP
Rev Cedric Miller, of Neptune, New Jersey, last week told 50 married church officials to delete their accounts with the social networking site or resign.
Rev Miller, 48, claimed that 20 couples from his 1,100-member church had experienced marital problems in recent months after contacting ex-partners through the site.
But over the weekend Rev Miller's local newspaper disclosed that he "didn't need Facebook to be part of an extramarital affair".
It found transcripts from a criminal trial against the church assistant in 2003, in which details emerged of what Rev Miller has since called "a very painful part of my past".
In the case, which was eventually dismissed, he testified that his wife, Kim, had an affair with the assistant, and that he and the man's wife were often present at their meetings.
"I mean between the four of us," Rev Miller said. "It was just, I mean there was touching ... it was crazy, it was as wrong as wrong could get."
Asked by a lawyer whether he was talking about "sex", Rev Miller replied: "Yes". He described their behaviour as "beyond what was appropriate".
Rev Miller told the court that the meetings between the couples often took place after Thursday Bible study sessions and after church services on Sundays.
He said in a statement: "This was resolved at that time and accordingly we will not allow it to detract from our mission at hand to save as many marriages as we can."
By Julianne Pepitone, staff reporterNovember 16, 2010: 10:14 PM ET
SAN FRANCISCO (CNNMoney.com) -- Facebook CEO Mark Zuckerberg says he's made "every mistake you can make" in business, but love of the product keeps users faithful.
At the Web 2.0 Summit in San Francisco on Tuesday night, conference moderator John Battelle pressed Zuckerberg on the social network's past failings.
"The Facebook trait seems to be pushing the envelope so far and then saying, 'Oops,'" Battelle said. "Is that an intentional point of view? That I didn't ask permission, but now I ask forgiveness?"
Zuckerberg, a young CEO at 26 years old, conceded he has "made every mistake you can make. But people allow those mistakes because they love [Facebook]."
Zuckerberg appeared more at ease than he usually is at conferences, and he readily admitted that Facebook is still figuring out the best way to handle issues like data privacy.
"As far as I can tell, Facebook Connect has enabled the greatest portability of data ever created," Zuckerberg said, referring to users' ability to interact on other sites using their Facebook identities.
For other data portability options, users can download their Facebook data into a zip file. Zuckerberg said the idea was to give users control over their information, but he admitted, "I'm not sure we're 100% right on this."
Despite Facebook's imperfection, its users are loyal: Zuckerberg said more than 50% of Facebook's 500 million users visit the site at least once a day. As a result, he said, the idea of social is now woven into the online experience.
"Over the next five years, most industries are going to be rethought to be social," Zuckerberg said. "Social makes any Web application a whole order of magnitude more engaging than anything else."
Gaming developers best embody that philosophy, Zuckerberg said, citing four successful companies that were built around the Facebook platform: Zynga, Playfish, Playdom and Crowdstar.
"All four are really good companies, too," Zuckerberg said. "Zynga's market cap is now bigger than EA's. That's massive disruption.
Audience members laughed when Zuckerberg called Facebook a "small" company in pointing out that the site has "only a few hundred" engineers.
"If something doesn't have to be built by us, we'd rather it wasn't," Zuckerberg said. "Apple and Google will come up with an idea and just build it, but we're more decentralized. Why not mobilize some young entrepreneur to build their own thing, build their own company?"
Moderator Battelle asked whether Zuckerberg is "interested in the business social graph, connections between businesses" -- i.e., a B2B social network. But Zuckerberg looked blank, saying, "I don't know what that means."
Zuckerberg also rehashed Monday's announcement of a Facebook messaging system, which combines messages across Facebook, email and text.
He said a Facebook bug that surfaced earlier Tuesday, which mistakenly deleted legitimate user accounts, was not related to the messaging system.
Battelle asked the question that's constantly buzzing in Silicon Valley: When will Facebook go public?
Officials in the country of Saudi Arabia officially blocked-and quickly restored-access to the world's largest social network for its population of approximately 27 million people earlier today. According to officials, Facebook "crossed a line" against the country's more conservative values.
But, like two college co-eds in a digital battle over a dorm room, Saudi Arabia soon warmed up to Facebook and removed the temporary restrictions put in place, according to the Associated Press. The site was quasi-offline for the brief span of a few hours, leading to a number of online messages inquiring as to why users were met with a green "contest restricted" screen upon trying to log into the service.
The extremely temporary ban follows the same route that both Pakistan and Bangladesh employed earlier this year in their own attempts to keep pages on the social-networking service out of the public eye. It appears that Saudi Arabia's few-hour ban is the shortest on record, however. Pakistan and Bangladesh restricted access to the site anywhere from a few days to a week.
There's no indication as to what parts of Facebook's sprawling content well that Saudi Arabia officials objected. Pakistan and Bangladesh blocked the site as a reaction to user uproar over a user-proposed, "Everybody draw Mohammed Day" event, as images of Prophet Muhammed are considered blasphemous by many Muslims; Islamic scholars remain divided over its permissibility.
Officials haven't released any information as to why the ban was lifted so shortly after it began. Facebook itself has not issued a comment on the matter.
One, there’s so much interaction and information being shared inside Facebook that it has become a decent-sized replica of the Web inside the Web. And Google can’t crawl and analyze much of what happens in there, which is a problem when your goal is to organize the world’s information. Google is blind because much of what happens on Facebook remains in Facebook. (Ironically, this is due to users’ privacy settings, which Facebook has relentlessly tried to chip away at over the last four years.)
Two, Facebook knows who you are and has the right to use that information because you explicitly gave it to them. Google has different kinds of data that reveal a lot about who you are and what you are interested in — some of it very private. But very little of that data is information you explicitly told the company to share, and they’ve assiduously promised not to use your searching and e-mailing data to make a profile of you.
For years, that’s not been a problem for Google. They made the majority of their $7.29 billion in revenue in the third quarter from little text ads that show up next to and above search results, all keyed off the words you type into that little box. There’s no targeting involved. It doesn’t matter to Google’s AdWords system who you are, what you’ve searched for before, or what you do in other Google services (the only real targeting available in AdWords now is by location).
Google then expanded this program to run ads on other people’s sites, its Adsense product, which includes text and banner ads. For years, those ads were also purely contextual — based mostly off the words on the site running the ads. So if you ran a blog about your life as a dentist, your readers would see ads for floss and teeth whitening.
But then, in search of a new revenue stream, Google bought DoubleClick.
DoubleClick is one of the net’s display ad giants and has been serving banners ads on sites across the net since the early 1990s, using each ad serving spot as a way to track what you are reading to make inferences about your interests and build a pseudonomymous profile of you tied to a cookie in your browser.
But despite having a large number of sites running the ads (including Wired.com), AdSense/Doubleclick still accounts for only 30 percent of Google’s revenues. And, surprisingly, the targeting isn’t very good. You can go here to see what Google thinks it can deduce about you just from your browsing.
The problem is that Google built a wall between user search data and advertising — and the mammoth financial success of AdWords proved that the separation was fine at the time. A search query was likely to show intent, and it really didn’t matter to advertisers selling something what demographics the searcher belonged to.
Google kicked a hole in that wall in 2009 when it started including the videos you watch on YouTube as a way to target display ads ads at you, when you visit YouTube and non-Google sites.
Google isn’t talking about how well those ads perform compared to its purely contextual ones, or to DoubleClick’s tracking. But according to a Wall Street Journal story from this summer, Google is “soul-searching” over ways to turn what you do while logged into Google into data that can be used for targeting ads. That’s agonizing for Google since it’s always promised that it would keep that usage data separate from its ads.
But Facebook has never made that promise and its users don’t seem turned off by the targeted ads. They know they gave up the targeting data by typing it into their profile box, by becoming a fan of a company on Facebook or clicking a “Like” button. And now Facebook is training users to stay logged-in to Facebook all the time, thanks to Facebook Connect, the new system to log-in to mobile phone apps using their Facebook credentials and the ubiquitous Facebook “Like” buttons, which only work when you are logged into Facebook.
Why does that matter?
It matters because now you are your Facebook identity all over the net, telling every site that plays in the Facebook ecosystem exactly which dog you are, that you like playing fetch and what other dogs you run in a pack with.
Which means, it’s a virtual certainty that Facebook-targeted ads are going to start showing up in your hometown’s newspaper, your favorite online music site and hundreds of other sites you visit. And unlike the targeted third-party ad systems run by Microsoft, Google and others, there’s no need to track you around the net to try to infer from your reading and video viewing habits how old you are, where you went to college or what you are into.
Facebook knows all of that already because you told them. Facebook touts the story of a wedding photographer in Michigan who’s expanded his business tremendously simply by targeting ads at locals who mark themselves as “engaged.” Gabriel Weinberg, the one-man show behind the search engine DuckDuckGo, went so far as to create an ad targeted just at his wife.
Now, Facebook advertisers don’t actually know anything about you — at least not until you visit their site and handover your e-mail address. Instead, they use a simple panel in Facebook that lets them choose what categories to target, including age, location, education and gender — and then they can further target ads based on the things you have liked or added to your profile. Facebook runs the ads on company’s behalves’ but never turns over a list of who fits the criteria.
As a private company, Facebook doesn’t have to share public numbers, but a spokesman told Wired.com that advertisers are getting comfortable with Facebook, and it has thousands of advertisers. Revenues are estimated at $1.3 billion a year and rising, while investors and secondary markets are valuing the company at more than $40 billion on Sharespost, a private stock market.
Facebook founder Mark Zuckerberg has never loved ads. He kept them off his site as long as he could and even the ones that run now are relatively small, given how big and loud ads have gotten on the Web outside of Facebook. Some marketers complain that the Facebook ads just aren’t visible enough on the site, so they concentrate their efforts on getting people to “fan” their pages, in hopes the news that you like “Starbucks” makes it into the news feeds of your friends.
Facebook says it’s not working on any third-party ad system, and right now, it doesn’t need to. It’s flush with cash from investors, who’ve poured hundreds of millions into the company, without Zuckerberg losing control. It can bide its time, making Facebook even more central to the internet, building more relationships with top advertisers and convincing more sites to turn over their login systems to Facebook.
But it’s a near inevitability Facebook takes the same, logical step Google took and starts putting ads on third-party sites, targeting Facebook users reading the Washington Post, The Daily Beast, or your hometown newspaper.
Those ads could be splashy and dominant – the way advertisers like them these days, without distracting from the Facebook experience. They can also be very targeted, without Facebook having to hand over the info about that reader to the website.
It has the potential to be the opposite of Google’s Adwords/Adsense division, with huge profits coming from outside the site Facebook controls. Facebook could then grab a giant and dominating slice of an evergrowing online display ad market, while simultaneously making display ads actually targeted.
Facebook even makes the case that its ad system is less creepy than third-party systems that track you, mostly without you realizing it, around the web. While they do see what you are doing around the web when you are logged into your Facebook account and there is a “Like” button on that site, the company says it does not mine that information and deletes it after three months. No other third-party ad network comes close to forgetting so closely, and there are a lot of them.
Facebook’s advantage is that they probably don’t need to do this sort of tracking, given all the profile data, friend connections and likes that you’ve fed into their system. If advertisers and users get comfortable enough with ads based off that data, then there’s no reason that a site such as the New York Times wouldn’t want to turn over at least some of their ad sales to Facebook. Facebook, having spent years getting advertisers used to targeting the Facebook generation, would be able to charge very high rates to advertisers.
That’s because it would not only be able to do very granular ad targeting, but it could do so on a site with the reputation of the New York Times.
Online papers love the idea of targeted ads, because contextual ads just don’t work for news. What ad are you going to put up next to a story about a flood in India? An ad for Indian rugs? What about next to a story about a plane crash? Or even a story about a run-of-the-mill mayoral election?
One hope to fix that giant problem facing the media industry is to know who your readers are.
And that means building identity into the internet.
Facebook’s the only company to have done so, and that’s why Google is fighting to catch up to “social.”
There may not be room for more than one online identity company on the net, but Google has assembled a high-powered team of coders and thinkers, including Slide’s Max Levchin, the open social Messiah Chris Messina and Live Journal’s Brad Fitzpatrick, to take on the Facebook crew.
As the underdog in this fight, Google’s best weapon will be openness — tying to turn users against the walls of Facebook, while Facebook will try to be just open enough to keep users and partners from revolting. The best case scenario? Google figures out how to turn identity into an open protocol like e-mail — something you can host and control anywhere that lets you stitch together whatever services you like.
And if that effort fails, Facebook’s relatively benign child-king will be in control of what you can and can’t do with your identity on the internet.
And Mark Zuckerberg will have built a company worth more than $100 billion — and maybe worth more than Google.
PrintEmail Font ResizeBy Mike Swift mswift@mercurynews.comPosted: 11/12/2010 07:31:19 PM PSTUpdated: 11/13/2010 12:21:13 PM PST Facebook may be on the verge of offering e-mail to the 500 million members of its social-networking site, making it the largest e-mail service on the planet.
More significantly, the offering could lead to a fundamental transformation of e-mail. Yahoo, Google and Microsoft are already scrambling to retool their e-mail services to build them more around people's social connections. Facebook would have a tremendous advantage because it owns a vast trove of data about people's relationships and would find it easier to graft e-mail onto its existing social services such as photo-sharing.
Facebook has invited the media to what appears to be a significant announcement in San Francisco on Monday morning, adding a
prominent hint that the news could involve a new e-mail service -- a press invitation bears a message icon. However, while tech blogs hummed Friday with speculation that Facebook will release "a Gmail killer," the Palo Alto-based company declined to confirm or deny those rumors, and a source with knowledge of the social network's plans said at least part of the speculation was incorrect -- adding even more uncertainty.
If it is announced, a Facebook e-mail service would allow its more than 500 million members to communicate with anyone inside or outside the walls of the social network. If they use it, Facebook would leapfrog the 361 million global users of Windows Live Hotmail, Yahoo Mail's 273 million users and Gmail's 193 million
users, according to comScore.
However, a Facebook e-mail service would be most remarkable not for the size of its network, but for how it could use its web of social connections to transform one of the oldest -- and perhaps still the most important -- functions of the Internet.
"There is a huge opportunity for these guys to fundamentally change the nature of e-mail," said Matt Cain, an analyst for the research firm Gartner who expects Facebook to unveil an external e-mail service Monday.
Imagine, Cain said, a Facebook system that could prioritize mail from any external source based on the closeness of your relationship to the sender, or that allows you to easily flip a one-to-one e-mail exchange into a conversation with a group of friends.
Facebook now offers an internal message service that is less functional than most Web-based e-mail, and only allows members to communicate with other Facebook accounts. But Facebook may hope to use a new external e-mail service to capture even more adherents, said Augie Ray, senior analyst for social computing for Forrester Research. Forrester says that while about 90 percent of U.S. adults check e-mail regularly, only 59 percent use social networking tools such as
(PrintExpress PDF Export. - IPA S)Facebook or Twitter.
An e-mail service "makes sense just largely from a reach perspective. Facebook has grown so large that we forget that it still has room for growth," Ray said.
And by adding e-mail to the Internet's most popular photo-sharing service, smartphone location-sharing service and social gaming site, Facebook would make an even stronger claim as a hub of personal communications, placing "Facebook as much into competition with AT&T as it is now with Google," Ray said.
The tech blog TechCrunch first reported in February that Facebook was working on an e-mail service, internally dubbed "Project Titan." And while it is possible that Monday's announcement will be something more modest, both TechCrunch and VentureBeat claimed Friday to have confirmed the e-mail service with anonymous sources.
Google and Yahoo are working to make e-mail more reflective of people's personal connections by adding social-networking features to existing e-mail services. Google had disastrous results when it based its Google Buzz social-networking service on people's Gmail contacts, running into a privacy Waterloo when it automatically imported people into the service. Yahoo, the most popular U.S. e-mail provider, recently launched a new version of Mail that allows users to broadcast their status on both Twitter and Facebook -- just as if they were actually on those sites.
Unhappy with Facebook's unwillingness to let people export their contacts from Facebook into a service like Gmail, Google last week blocked Facebook from allowing users to import their Google contacts directly into the social network.
Gmail is the hot property in e-mail right now, with its global audience up 21 percent during the 12 months ending in September, while Yahoo Mail and Hotmail have both lost share, according to comScore data.
Given Gmail's momentum, a Facebook e-mail service "puts tremendous pressure on Google," Cain said. "Gmail is the place to be, and all of sudden, in one fell swoop, Facebook can enable e-mail for 500 million users, and I would suspect there is a huge overlap."
7 November 2010 Last updated at 03:39 ET Royal updates heading for Facebook The Queen is set to have an official presence on Facebook when a British Monarchy page launches on the internet-based social networking site.
Buckingham Palace says it is not a personal profile page, but users can "like" the service and receive updates on their news feed.
The Queen has reportedly embraced the web and sends e-mails. A British Monarchy Twitter feed is also available
The Facebook page is due to go live from Monday morning.
The page will also feature the Court Circular, recording the previous day's official engagements.
Royal Flickr
Also featured will be information about royal events and ceremonies, searchable on a UK map.
Its creation is a collaboration between Buckingham Palace, Clarence House and the Royal Collection.
Although users of the social networking site will be unable to add The Queen as a "friend" or attempt to virtually "poke" her as they would with anyone with a personal profile, they will be able to find out what royal events are happening nearby.
The launch of the Facebook page follows the introduction of the Monarchy's Flickr account earlier this year.
It also joined Twitter in 2009 and established a Royal Channel on YouTube in 2007.
Prince William has already been officially featured on social networking sites, with updates about his tour of New Zealand in January posted on to Facebook and Bebo by the New Zealand government.
Facebook has become a global internet phenomenon since it was started by Harvard undergraduate Mark Zuckerberg in 2004.
He created it as a network for his fellow students but the site's appeal quickly spread to other universities and later world wide.
Raise your hand if you made a mistake this weekend. Maybe sent a scathing Facebook message to an ex who broke your heart? Told everyone — via Twitter — how much you hate your boss? Uploaded something scandalous to YouTube? Well, it’s too bad we waited until Sunday afternoon to tell you about the Social Media Sobriety Test, now isn’t it?
This week, web security company Webroot released a new FirefoxFirefox plugin called “The Social Media Sobriety Test” with the tagline, “Nothing good happens online after 1 a.m.”
The deal is simple, download the plugin and customize the settings for a variety of social media sites — from FacebookFacebook to MySpaceMySpace to TumblrTumblr (for the bloggers among us) to e-mail accounts like Gmailgmail or Hotmail.
Set your hours of intoxication, and if you try to sign on to one of those sites during those times, you’ll be asked to pass a test. I tried it out — about five minutes ago and fully sober — and failed said test, however. You try typing the alphabet backwards. It’s not as easy as it looks.
We would like to say that a tool such as this is merely a fun diversion, but judging from the neverending supply of material on Texts From Last Night, it’s probably rather necessary.
NB: This plugin doesn’t work on mobile devices, which means that when one is out and about — AndroidAndroid or iPhone in hand — one’s only protection is one’s own common sense. Good luck with that.
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See a sample reprint in PDF format.Order a reprint of this article nowTECHNOLOGYNOVEMBER 5, 2010Google Limits Facebook Access to Gmail Contacts ArticleStock QuotesCommentsmore in Tech »BY AMIR EFRATI
Google Inc. is launching a salvo against Facebook Inc., saying it will no longer allow the social network to grab information about Google users' social and professional contacts in Gmail, Google's email service.
Google has always allowed Google users to transfer data, including their contacts, to other websites. Until now, new Facebook users could find out whether their contacts on Gmail also had Facebook accounts, simply by typing in their Gmail user name and password as part of the Facebook signup process.
That ...
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Rev Cedric Miller testified that his wife had an affair with the assistant, and that he and the man's wife were often present at their meetings Photo: AP
Font ResizeBy Mike Swift
Royal updates heading for Facebook The Queen is set to have an official presence on Facebook when a British Monarchy page launches on the internet-based social networking site.
Raise your hand if you made a mistake this weekend. Maybe sent a scathing Facebook message to an ex who broke your heart? Told everyone — via Twitter — how much you hate your boss? Uploaded something scandalous to YouTube? Well, it’s too bad we waited until Sunday afternoon to tell you about the Social Media Sobriety Test, now isn’t it?
plugin called “The Social Media Sobriety Test” with the tagline, “Nothing good happens online after 1 a.m.”
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