Zynga, Hasbro partner to make toys, games - Reuters

* Hasbro licensed to make games, toys based on Zynga video games

* First products expected this fall

* Deal follows Mattel success with Angry Birds board game

* Hasbro shares climb 2.4 percent

By Alistair Barr and Dhanya Skariachan

SAN FRANCISCO, Feb 9 (Reuters) - Is a Mafia Wars board game on the way, or a cuddly toy horse from FarmVille?

Hasbro Inc, the iconic American toy company, and social game company Zynga Inc said on Thursday they would join forces to develop toys and games based on Zynga games such as FarmVille.

The companies said Hasbro would pay for the license to make products based on Zynga's games including CityVille and Mafia Wars, which are popular on social media website Facebook. They did not disclose how much Hasbro would pay for the license.

The deal also will allow both companies to develop merchandise featuring Hasbro and Zynga brands. The first products should be available this fall, they said.

There are more than 227 million active monthly players of Zynga's games online.

Rovio, the company behind the popular Angry Birds video games, has sold millions of plush toys. Its Angry Birds: Knock On Wood board game, made by Mattel Inc, has been a bestseller on Amazon.com for several months.

"Zynga's games reach a lot of people, and as Mattel saw with its Angry Birds game, some of the games translate well into the physical world," said Sean McGowan, an analyst at Needham & Company, said. "Building a farm or a city, for example, could be a good board game."

Many Zynga game players are adults, so the demand for toys may be limited, he added.

"But the same could have been said of Angry Birds, and that was a big hit," McGowan said.

Hasbro shares closed up 2.4 percent to $36.59, while Zynga fell 3.2 percent to $13.25.

View the original article here

Microsoft, Adobe Could Partner On Mobile, Cloud Businesses - Wall Street Journal

Microsoft, Adobe Could Partner On Mobile, Cloud Businesses - WSJ.com More BigCharts Virtual Stock Exchange WSJ Asia WSJ Europe WSJ Portuguese WSJ Spanish WSJ Chinese WSJ Japanese WSJ Radio Financial News WSJ Lifestyle Brands WSJwine SEARCH | The Wall Street Journal Business Welcome, Logout My Account My Journal Help Message Center ( new)
U.S. Edition Home ? More

WSJ.com is available in the following editions and languages:

U.S. Asia India China Japan Europe Americas en Español em Português Register for FREE Register for FREE Thank you for registering.

We sent an email to:

Please click on the link inside the email to complete your registration

Please register to gain free access to WSJ tools.

An account already exists for the email address entered.

Forgot your username or password?

This service is temporary unavailable due to system maintenance. Please try again later.

The username entered is already associated with
another account. Please enter a different username

The email address you have entered is already in use.
Please re-enter the email address.

First Name Last Name Email (your email address will be your login)Confirm Email Create a Password Confirm Password Company Size (Optional) Please make a selection 1-99 100-499500-9991,000-2,4992,500-4,9995,000-9,99910,000-14,99915,000-24,99925,000+Not Applicable

From time to time, we will send you e-mail announcements on new features and special offers from The Wall Street Journal Online.

Create a profile for me in the Journal Community

Why Register?

Privacy Policy | Terms & Conditions

As a registered user of The Wall Street Journal Online, you will be able to:

Setup and manage your portfolio

Personalize your own news page

Receive and manage newsletters

Login/Register to set your edition Today's Paper Video Blogs Journal Community

Log In Log In Login Password Log in Your login is either a username or an email address.

Keep me logged in. Forgot your password?

World » More

World » More

Loading… U.S. » More

U.S. » More

Loading… New York » More

New York » More

Loading… Business » More

Business » More

Loading… Markets » More

Markets » More

Loading… Tech » More

Tech » More

Loading… Personal Finance » More

Personal Finance » More

Loading… Life & Culture » More

Life & Culture » More

Loading… Opinion » More

Opinion » More

Loading… Careers » More

Careers » More

Loading… Real Estate » More

Real Estate » More

Loading… Small Business » More

Small Business » More

Loading… Asia Europe Earnings Economy Health Law Autos Management Media & Marketing Energy   More Industries   Accounting Advertising Airlines Banking Chemicals Computer Hardware Computer Software Consumer Products Defense & Aerospace Broadcasting & Entertainment Financial Services & Insurance Food & Tobacco Hospitality Industrial Goods & Services Media Agencies Paper & Forest Products Pharmaceutical & Biotech Real Estate Retail Semiconductors Transportation Close

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visitwww.djreprints.com

See a sample reprint in PDF format.Order a reprint of this article nowOCTOBER 8, 2010, 3:31 P.M. ETMicrosoft, Adobe Could Partner On Mobile, Cloud Businesses ArticleCommentsmore in Business »

SAN FRANCISCO (Dow Jones)--The reported visit by Microsoft Corp. (MSFT) Chief Executive Steve Ballmer to the headquarters of Adobe Systems Inc. (ADBE) spurred takeover talk, but the more likely result could be increased collaboration between the two companies, especially in the hot areas of cloud and mobile computing.

For example, analysts said, Microsoft could help drive the adoption of Adobe Systems' Flash on mobile devices such as phones and tablets, while Adobe could help drive business for Azure, Microsoft's cloud-computing development platform and service.

"We believe the most likely outcome of any potential deal between Microsoft and Adobe would be ...

Email Printer Friendly Order Reprints Share:

facebook

Twitter

Digg

StumbleUpon

Viadeo

Orkut

Yahoo! Buzz

Fark

Reddit

LinkedIn

del.icio.us

MySpace

 

Copyright 2009 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit

www.djreprints.com

Back To Back ToMSN Money HomepageMSN Money InvestingMost Popular ReadEmailedVideoCommentedSearches

Subscriber Content Read Preview

1.Verizon iPhone May Not Be Built for Speed2.Apple Readies iPhone for Verizon 3.Sellers Who Caved on Price4.Fed Officials Mull Inflation as Fix

Subscriber Content Read Preview

5.Opinion: Noonan: Revolt of the Accountants

Subscriber Content Read Preview

1.Opinion: Noonan: Revolt of the Accountants2.Apple Readies iPhone for Verizon 3.The Write Stuff Boosts the Brain4.Why Are Distressed Homeowners Still Paying Their Mortgage?5.BofA Halts All Foreclosure Sales1.Brett Favre Controversy Over Lewd Messages 2.digits: Verizon iPhone: Benefits, Drawbacks?3.Cutting Back: Spain Hits Hard Times4.Worth It?: Google's Gmail Calling5.PM Report: iPhone Coming to Verizon1.Democrats and 'Poisoned' Politics496 comments2.Opinion: Revolt of the Accountants358 comments3.Liu Xiaobo Wins Nobel Peace Prize315 comments4.U.S. Economy Lost 95,000 Jobs in September264 comments5.Foreclosure Bill Is Blocked257 comments 1. Toyota 2. Health 3. Motorola 4. Chennai 5. Intel Most Read Articles Feed Most Emailed Feed Most Popular Video Feed Most Commented FeedMost Popular Feeds Editors' PicksTrash Tours: Off-Limits Waste Facilities Welcome the CuriousIn Hunt for Dubai Hit Men, Trail CoolsOctober Mystery: Rays Offense Disappears

Subscriber Content Read Preview

Stars Boost Use of U.K. Gag RulesCWG Day 5: India's Medals TallyIn Cuba, an 'Extended Family' ReunitesHow to Buy Contemporary ArtPhotos of the Day: Oct. 7What Happened to the Mopheads?Videoprevious nextOpinion Journal Opinion Journal: 95,000 Lost Jobs3:21Opinion Journal Opinion Journal: A Nobel for Liu Xiaobo7:18Opinion Journal Opinion Journal: Mario Vargas Llosa's Nobel2:54Opinion Journal Opinion Journal: The Progress in Afghanistan6:57Opinion Journal Obama Pulls Down His Party2:21Opinion Journal Opinion Journal: More Job Losses2:21Opinion Journal Opinion Journal: Missing Stimulus Money162:00Opinion Journal Opinion Journal: Ending the War in Afghanistan?9:20Opinion Journal Opinion Journal: Britain's Welfare State Woes5:44Opinion Journal Opinion Journal: The Enthusiasm Gap9:55Opinion Journal Opinion Journal: Will Voters Bite Blue Dogs?4:38Opinion Journal Opinion Journal: The Campaign Against Free Trade 9:36Opinion Journal Opinion Journal: Running Against ObamaCare3:50Opinion Journal Opinion Journal: Creating Another Facebook?9:37Opinion Journal Opinion Journal: Burgers, Fries and ObamaCare5:16 Most Recommended CommentsComments CommentersCommenters 1. “The Democratic party is falling...;” - David Pearlman 106 Recommendations 2. “Christine O'Donnell dated a...;” - James Rodesiler 90 Recommendations 3. “Perhaps most pernicious is the...;” - Steve Fleischer 74 Recommendations 4. “Wall Street is a den of agnostics...;” - David Pearlman 72 Recommendations 5. “Once again, Ms. Noonan is late to...;” - J. Scott Shipman 68 Recommendations Peter Venetoklis 1229 Recommendations jean balloon 1023 Recommendations Matilda Anders 527 Recommendations Joseph Wootten 438 Recommendations Dave Cavena 402 Recommendations More in BusinessBofA Halts All Foreclosure SalesDoubts Emerge Over BP's StudyGenzyme to Explore AlternativesSchlumberger in Bribery ProbeSanofi-Aventis to Lay Off 1,700 U.S. Employees null Email Newsletters and Alerts

The latest news and analysis delivered to your in-box. Check the boxes below to sign up.

WSJ.com Email Features Real Time Economics Newsletter News AlertSubmit The email address null is already associated with another account. Please enter a different email address:

Enter Your Email

Sign UpNew! To sign up for Keyword or Symbol Alerts click here.To view or change all of your email settings, visit the Email Setup Center.

Thank you !
You will receive in your inbox.

To view or change all of your email settings, visit the Email Setup Center. null Email Newsletters and Alerts

The latest news and analysis delivered to your in-box. Check the boxes below to sign up.

WSJ.com Email Features This Week's Most Popular On the Editorial PageSubmit The email address null is already associated with another account. Please enter a different email address:

Enter Your Email

Sign UpManage Email Preferences

Thank you !
You will receive in your inbox.

Manage Email Preferences Editors' PicksTrash Tours: Off-Limits Waste Facilities Welcome the CuriousIn Hunt for Dubai Hit Men, Trail CoolsOctober Mystery: Rays Offense Disappears

Subscriber Content Read Preview

Stars Boost Use of U.K. Gag RulesCWG Day 5: India's Medals TallyIn Cuba, an 'Extended Family' ReunitesHow to Buy Contemporary ArtPhotos of the Day: Oct. 7What Happened to the Mopheads? WSJ Web Slice CONTENT LINKS TO ACTUAL PAGE CONTAINING WEB SLICE FUNCTIONALITY. 15back to top WSJ.com Account:My AccountSubscriber Billing InfoCreate an Account:Register for FreeSubscribe to WSJ.comSign up for WSJ ProfessionalHelp & Information Center:HelpCustomer ServiceContact UsNew on WSJ.comTour the new JournalAbout:News LicensingAdvertisingAdvertise LocallyConferencesAbout Dow JonesPrivacy Policy - UpdatedSubscriber Agreement & Terms of Use - UpdatedCopyright PolicyJobs at WSJ.comFuture Leadership ProgramWSJ.com:Site MapHomeWorldU.S.New YorkBusinessMarketsMarket DataTechPersonal FinanceLife & CultureOpinionAutosCareersReal EstateSmall BusinessStudent JournalCorrectionsTools & Formats:Today's PaperVideo CenterGraphicsColumnsBlogsTopicsGuidesAlertsNewslettersMobileiPadPodcastsRSS FeedsJournal Community- Message CenterWSJ on TwitterWSJ on FacebookWSJ on FoursquareMy JournalPortfolioDigital NetworkWSJ.comMarketwatch.comBarrons.comSmartMoney.comAllThingsD.comFinance Jobs at FINSBigCharts.comVirtual Stock ExchangeProfessorJournal.comWSJ U.S. EditionWSJ Asia EditionWSJ Europe EditionWSJ India PageForeign language editions:WSJ ChineseWSJ JapaneseWSJ PortugueseWSJ SpanishACAP EnabledCopyright ©2010 Dow Jones & Company, Inc. All Rights Reserved

View the original article here