(Updates throughout with background, company comment, analyst comment, latest share price)
SAN FRANCISCO (Dow Jones)--Yahoo Inc. (YHOO) said Tuesday it agreed to buy Dapper Inc., a startup that has developed technology to dynamically create and target personalized ads at Internet users.
The acquisition will help narrow the gap between Yahoo and Google Inc. (GOOG), which acquired similar technology when it bought startup Teracent last year.
"Yahoo needs to be competitive in terms of the pairing of content and advertisements," said BGC Partners analyst Colin ...
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