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Tuesday, February 1, 2011

Google's Chrome OS: What Is It Good For? - BusinessWeek

By Om Malik

If Google expected a warm welcome for its Chrome OS and the new Cr-48 laptops it's currently giving away to select beta testers, it was wrong. The hardware has received a reception colder than Scrooge's heart. Folks at TechCrunch have given it a verbal lashing that would make a drill sergeant proud. For that past three days, I've been using the Cr-48. Here are my impressions.

The hardware:The boot-up is extremely fast and the log-on process is smooth and speedy, so long as one has a Google Mail account. (Google Apps ID doesn't quite work.) The screen is great, but the graphic capabilities are pretty limited. There is a single USB port and a flash memory card slot; frankly, having lived with the old MacBook Air with a single USB port, I don't see much of a problem. The trackpad is awful. I love the dedicated Search button and would love to see it on all computers. The laptop picked up most of the commonly used USB peripherals. Both a Logitech mouse and a Microsoft optical mouse worked just fine, without need for special discovery or driver installs.

The User Interface/Experience: The Interface is rough around the edges; what you see is essentially the Chrome Web browser. It takes too many cues from Microsoft Windows, which is understandable, considering that they are going after the mainstream and enterprise markets. The OS needs better font support and reminds me of some early Linux distributions. The user experience expects us to come to the idea of using browser tabs instead of apps—a weird notion, but not so strange if you have used the Chrome browser as your primary browser and are accustomed to cloud-based services. If you use Google Chat and Google Tasks, then you easily understand the idea of "Panels," a new feature inside Chrome OS that runs in small, easy-to-access panes at the bottom right of the browser. Even the best Web apps currently available at the Chrome Web Store are works-in-progress. The biggest challenge for Google's Chrome OS is going to be fighting against the many lifelong habits people have developed using a desktop OS.

The Cloud-Based Services: Despite being severely underpowered, one thing the device does very well is to let you use Google apps—especially Google Docs, Gmail, and other cloud services (from Google)—without problems. The YouTube experience is marginal at best. Netflix doesn't work. Most of your browser-based apps will work, but Adobe Flash on Chrome OS is like watching a toddler learn to crawl. It will be a long time before it reaches the maturity of Adobe on the Windows platform. Adobe has already stated that it plans to improve its integrated Flash performance in Chrome OS, essentially calling it a "work-in-progress."

Bottom line: Will I use Cr-48 or something like it as my primary computer? It would be tough for me to make Chrome OS my primary computing experience. I have a lifelong habit of using a full desktop operating system. That doesn't mean I won't keep an open mind, but for now it's a no-go for me. My more portable, 2.13 GHz MacBook Air is the machine I like. Even as I spend a lot of time inside the browser, I prefer a desktop with the Chrome browser and raw power. Plus my Mac has Silverlight, which lets me play Netflix and use third-party, native apps such as Reeder.

As Google stated very clearly, this particular device isn't going to be sold in the market; the company's partners are going to make the devices that consumers can buy. I hope they do a better job and come up with more attractive hardware.

The real story to focus on is the Chrome OS, what it really means, and whom it targets.

Google's growth has coincided with the shift to the Web. Google is a company that has been a believer in networked computing from its inception. Since 2004 an increasing amount of our focus and attention has been devoted to the browser and what we can do inside it. The so-called Web 2.0 concept helped enhance the inside-the-browser experience, slowly replacing the desktop as our primary focus of attention.


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