NEW YORK
Sprint and Verizon Wireless are building wireless data networks using new technologies that the industry calls fourth-generation, or 4G. Not to be outdone, T-Mobile USA is launching a campaign this week that renames its upgraded 3G network "4G."
T-Mobile says the move is justified because downloads on its network are as fast as the new 4G networks.
Previously, T-Mobile has referred to the network as offering "4G speeds," but it's giving up that qualification to call it straight-up 4G in TV ads that started Tuesday evening.
Sprint Nextel Corp. says the 4G name isn't just about speeds, but the underlying technology. Sprint says T-Mobile's network doesn't qualify, though it didn't say if it might challenge T-Mobile's advertising in court or with a complaint to the advertising industry's self-regulatory board.
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