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Thursday, December 2, 2010

Microsoft Projects Huge 4Q Sales Surge for Kinect - PC Magazine

Microsoft said Wednesday that the company expects fourth-quarter sales of its Kinect motion controller to be 66 percent higher than previously expected.

In an interview with Bloomberg, Don Mattrick, president of Microsoft's Interactive Entertainment Business, reported that Microsoft expects fourth-quarter Kinect sales to total five million units, versus an earlier sales projection of three million units.

Kinect goes on sale on Thursday. As a standalone product, Kinect costs $149.99. A bundle that includes an Xbox 360 250GB and the game "Kinect Adventures" is also available for $399.99. Sales of the bundle have already been popular and were a top 40 purchase on Amazon.com last week.

Last week, Microsoft revealed 17 Kinect-enabled games for Xbox. on the Nov. 4 launch, games like "Kinect Joy Ride," "Sonic Free Rider," and the "Biggest Loser Ultimate Workout" will go on sale. Five more games such as "Harry Potter and the Deathly Hallows: Part 1" and "EA Sports Active 2" will be released throughout November and December.

Kinect will launch in Europe on Nov. 10, in Australia on Nov. 18, and in Japan on the 20th.

Microsoft's projects far exceed the IDC/GamePro survey data published this week. IDC and a survey of 750 gamers by GamePro predicted that U.S. consumers will buy between 2.5 million and 3.0 million Kinect for the Xbox 360 sensors this holiday season, versus sales of between 2.0 million to 2.5 million sensors for the rival PlayStation Move.

PCMag.com will review the Microsoft Kinect in the near future.


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